Your health shifts.

So should your support.

› Forela

About Forela

Forela was created to change the experience of care for women living with autoimmune and inflammatory conditions, where symptoms shift, systems overlap, and answers often arrive late—if at all.

We bring together what women feel, what clinicians see, and what the body is doing, so care becomes clearer, more connected, and more humane. Forela creates shared understanding between women and their care teams, helping everyone work from the same evolving picture.

Founded by experienced innovator Juliana Di Simone and renowned endometriosis surgeon Dr. Iris Kerin Orbuch, Forela is shaped by lived experience and decades of clinical practice.

It's built for the reality of women's health: complex, multidisciplinary, and deeply personal.

The Forela team

The Multidisciplinary Team Built to Deliver the OS for Complex Health

Juliana Di Simone

Juliana Di Simone

Founder & CEO

  • 3× founder with deep experience in brand, product, AI personalization and platform innovation.
  • 27-year lived experience with endometriosis and adenomyosis turned into Forela's mission.
  • Leads product vision, partnerships, and strategy.
Jon Topolski

Jon Topolski

Tech & Ops Lead

  • Certified product/project manager with 10+ years across tech, marketing, and operations.
  • Expert in cross-functional execution, vendor management, and product delivery.
  • Keeps Forela's tech, UX, and business goals aligned.
Iris Kerin Orbuch, MD

Iris Kerin Orbuch, MD

Co-Founder & Chief Medical Officer

  • National leader in endometriosis surgery.
  • Author and educator advancing integrative women's health.
  • 20+ years of clinical data; defines Forela's evidence-based protocols and clinical model.
Wilfredo Bunge

Wilfredo Bunge

Lead Engineer

  • 30-year technology veteran driving AI integration and scalable infrastructure.
  • Led 100+ digital builds spanning web, app, and e-commerce systems.
  • Architecting Forela's adaptive intelligence engine and platform backbone.

Clinical & Scientific

Jessica Drummond
Jessica Drummond, DCN, CNS, PT, NBC-HWC

Integrative Medicine

Mia Ridgen
Mia Ridgen, MS, CNS, LDN

Nutrition

Leo Treyzon
Leo Treyzon, MD

Gastroenterologist

Amber Murphy
Amber Murphy, LCSW

Trauma-informed Therapy

Amy Stein
Amy Stein, PT, DPT, BCB-PMD, IF

Physical Therapy

Industry & Growth

Melissa Reilly
Melissa Reilly

GTM & Payer Partnership Expert

David Williams III
David Williams III

Founder & CEO Care3

Shannon McCoy Cohn
Shannon McCoy Cohn

Documentarian and Endo Advocate

If your symptoms
were taken seriously,
would your life
look different?

Forela.health