About Forela

Forela was created to change the experience of care for women living with endometriosis, where symptoms shift, systems overlap, and answers often arrive late, if at all.

We bring together what women feel, what clinicians see, and what the body is doing, so care becomes clearer, more connected, and more humane. Forela creates shared understanding between women and their care teams, helping everyone work from the same evolving picture.

Forela was founded by Juliana Di Simone, a three-time founder who has lived with endometriosis for 27 years, and Dr. Iris Kerin Orbuch, one of the country's leading endometriosis surgeons.

Built for the reality of women's health: complex, multidisciplinary, and deeply personal.

Endometriosis reaches well beyond the pelvis, so the people around Forela do too: surgery, integrative medicine, GI, pelvic physical therapy, nutrition, mental health and data science.

The Forela team

Juliana Di Simone

Juliana Di Simone

Founder and CEO

  • Three-time founder and operator.
  • 27 years living with endometriosis and adenomyosis, which became Forela's mission.
Jon Topolski

Jon Topolski

Chief Operating Officer

  • Certified product/project manager with 10+ years across tech, marketing, and operations.
  • Expert in cross-functional execution, vendor management, and product delivery.
  • Keeps Forela's tech, UX, and business goals aligned.
Iris Kerin Orbuch, MD

Iris Kerin Orbuch, MD

Co-Founder & Chief Medical Officer

  • National leader in endometriosis surgery.
  • Author and educator advancing integrative women's health.
  • 20+ years of clinical data; defines Forela's evidence-based protocols and clinical model.
Wilfredo Bunge

Wilfredo Bunge

Lead Engineer

  • 30-year technology veteran driving AI integration and scalable infrastructure.
  • Led 100+ digital builds spanning web, app, and e-commerce systems.
  • Architecting Forela's adaptive intelligence engine and platform backbone.

Clinical & Scientific

Clinical and scientific advisors across the conditions endometriosis touches.

Jessica Drummond
Jessica Drummond, DCN, CNS, PT, NBC-HWC

Integrative Medicine

Mia Ridgen
Mia Ridgen, MS, CNS, LDN

Nutrition

Leo Treyzon
Leo Treyzon, MD

Gastroenterologist

Amber Murphy
Amber Murphy, LCSW

Trauma-informed Therapy

Amy Stein
Amy Stein, PT, DPT, BCB-PMD, IF

Physical Therapy

Industry & Growth

Melissa Reilly
Melissa Reilly

GTM and Payer Partnerships

David Williams III
David Williams III

Founder & CEO Care3

Shannon McCoy Cohn
Shannon McCoy Cohn

Documentarian and Endo Advocate