Forela was founded by Juliana Di Simone, a three-time founder living with endometriosis, and Dr. Iris Kerin Orbuch, an endometriosis excision surgeon.
Their shared aim is to bring the whole story into care: what women experience, what clinicians know, and what changes between visits.
The people around Forela bring experience in surgery, gastroenterology, pelvic physical therapy, nutrition, mental health and data science.
Founder and CEO
Three-time founder and operator whose experience of endometriosis led her to start Forela. Her aim is to close the gaps in care so women spend less time suffering and waiting for answers, with a record of what they experience that helps their symptoms be seen and taken seriously.
Co-founder and Chief Medical Officer
Endometriosis excision surgeon, author of Beating Endo, and founder of Iris Wings Sanctuary. She has been a trailblazer in bringing surgery and integrative care together to support the whole person living with endometriosis.
Chief Operating Officer
Two-time tech startup COO, Certified product and project manager with 10+ years across tech, marketing, and operations. Jon has been involved in technology projects ranging from Mayo Clinic 2030, and the 2022 David Geffen Hall renovations at Lincoln Center, to Halle Berry's Menopausal support app, Respin.
Chief Data Scientist
Award-winning researcher who designs and tests the thinking behind Forela: how specialist knowledge and a woman's own story come together into one clear picture.
LCSW
Trauma-Informed Psychotherapy
PT, DPT, BCB-PMD, IF
Physical Therapy
MD
Gastroenterology
DCN, CNS, PT, NBC-HWC
Integrative Medicine and Nutrition
